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What is
BlueRobin Group
We're an independent creative consultancy that specializes in sports. We work alongside brands operating within the sports space, leagues, and teams that need to create value, become, and grow through branding and marketing solutions. At our core, we are problem solvers.
What do brands call you for?
Brands call us when revenue starts to slow, and they need to become distinctive again. Often, when growth stalls, companies look to cut costs when they should be focused on increasing value. We use marketing and strategic advisory to solve these challenges. Our methodology is rooted in applying behavioral science to understand how people really make decisions. From live marketing and brand strategy to athlete valuation and NIL alignment, we bring structure to areas that are often unstructured, creating measurable outcomes and durable value.
Who do you partner with?
We work directly with founders, CMOs, CEOs, and PE Firms who manage brands within the sports economy. Primarily brands are trying to leverage sports culture to drive outcomes.
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Transparency: It's more important to be real about what's really going on. Even if it means we lose business.
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Accountability: Own everything. The wins, the losses, and the in-between.
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High Standards: Do what we do at the highest level possible.
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Fearlessness: Ask ourselves "What we would do if we know we couldn't fail".
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Radically Open-Mindedness: Great ideas win, It doesn't matter who they come from.
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Loyalty: Stay grounded in who helped you get here.
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Solutions: It's great to be able to identify problems but it's even better to create solutions around them.
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Respect: Treat people the exact way you want to be treated.
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Humbleness: Let your work speak before your mouth does.
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Push Through to Completion: When faced with adversity, your job is to fight through it.
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Be You: Never sell out your values for attention or approval.