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What is
BlueRobin Group

We're an independent brand consultancy that specializes in sports. We work alongside brands operating within the sports space, leagues, and teams that need to create value, become distinct, and grow through branding and creative solutions. At our core, we are problem solvers. 

What do brands call you for?

Brands call us when revenue starts to slow down, and they need to become distinctive again. Often, when revenue stalls, companies look to cut costs when they should be focused on increasing value. We use marketing and strategic advisory to solve these challenges. Our methodology is rooted in applying behavioral science to understand how consumers really make decisions. From live marketing and brand strategy to athlete valuation and NIL alignment, we bring structure to areas that are often unstructured, creating measurable outcomes and durable value.

Who do you partner with?

We're trusted by founders, CMOs, CEOs, and firms who manage brands within the sports economy. Primarily brands who are trying to leverage sports culture to drive outcomes.

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  1. Transparency: It's more important to be real about what's really going on. Even if it means we lose business.

  2. Accountability: Own everything. The wins, the losses, and the in-between.

  3. High Standards: Do what we do at the highest level possible.

  4. Fearlessness: Ask ourselves "What we would do if we know we couldn't fail".

  5. Radically Open-Mindedness: Great ideas win, It doesn't matter who they come from.

  6. Loyalty: Stay grounded in who helped you get here.

  7. Solutions: It's great to be able to identify problems but it's even better to create solutions around them.

  8. Respect: Treat people the exact way you want to be treated. 

  9. Humbleness: Let your work speak before your mouth does.

  10. Push Through to Completion: When faced with adversity, your job is to fight through it.

  11. Be You: Never sell out your values for attention or approval.​

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What We Value

Our Process

Listen

1

We start with listening. We believe in listening twice and speaking once. Assessing business objectives, financial goals, investor expectations, brand position, and current business performance. Then we ask ourselves a critical question: Are we solving the right problem?

2

Investigate

We approach challenges the way a detective approaches a mystery. We conduct a deep dive to uncover the insights needed to reach the truth. To do this, we follow a five-step process we call Quintuple Offense. This includes analyzing consumer behavior, the competitive landscape, industry dynamics, cultural brand value, and the brand’s ability to operate within sports culture. We value research and contextual data and collaborate closely with you during this phase so you remain part of the process.

3

Design

Once we uncover the insights, we ask ourselves: “What would we do if we knew we could not fail?” Using these insights, we develop a powerful strategic solution rooted in consumer behavior and distinctiveness.

4

Run the Play

We advise you on the best course of action then assist with execution. From testing and implementation to execution, we help strengthen your competitive moat and position your brand for durable growth and demand.

We'd love to hear from you, let's chat!

TYLITTLE@BLUEROBINGROUP.COM

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