Objective

We set out to craft a cohesive visual identity for Jahiem White that would elevate his personal brand beyond the playing field, positioning him to secure lucrative NIL deals and sponsorships while laying the groundwork for future grassroots events in his community.​

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Results 

Our solution began with translating the “Grind For Better” ethos into a single, versatile monogram that seamlessly blends the letters G and B into a bold, interlocking mark. We selected a vibrant sky-blue hue against both white and black backdrops to maximize contrast on TV lower thirds and ensure crisp reproduction on jerseys and merch. The mark’s rounded terminals and dynamic angles evoke forward momentum, while the custom condensed typeface beneath it reinforces a modern, hard-edged attitude.