​As a two-time district basketball champion and McDonald’s All-American nominee, Ty brings the same focus and fire from the court into the boardroom. Ty founded BlueRobin Group in 2018 from the basement of his parents house and grew it over the last 7 years into the up and coming powerhouse creative consultancy it is today. He honed his strategic edge at two HBCUs, Norfolk State University and Delaware State, where he found his calling in marketing and consulting, ultimately placing second in the Deloitte Consulting Case Competition in Atlanta. After earning his degree in public relations and advertising, he joined the award-winning agency Johannes Leonardo in New York City as a production intern, where he supported campaigns for Kraft and Meta under some of the industry’s top producers.

Ty has been BlueRobin's CEO and Head of Client Advisory, shaping the firms' innovative approaches to sports branding, pop culture and its unique work culture. Since founding BlueRobin, Ty has advised emerging creators, sports brands, and pro athletes including former Pittsburgh Steelers running back Jawon Chisholm and West Virginia's Jahiem White on how to scale their brand impact through cultural relevance and strategy.

​​

​

Ty's Life & Work Principles​​

• Be Fearless: Take calculated risks and never let fear dictate your ceiling.

• Be Radically Open-Minded: Great ideas win, It doesn't matter who they come from.

• Be Hungry: Stay driven, stay curious, and never get too comfortable.

• Fail Forward: Every failure will lead you closer to a win.

• Every Day is Day 1: Approach each project like it's your first first

• Be Accountable: Own everything. The wins, the losses, and the in-between.

• Be of Service: Lead by giving, not taking. Your value grows when others grow.

• Be Transparent: It's more important to be real about what's really going on. Even if it means we lose business.

• Know Your Personnel (KYP): Study your people. Lead them how they need to be led.

• Push Through to Completion: When faced with adversity, your job is to fight through it.

• Be Solution-Oriented: It's great to be able to identify problems but it's even better to create solutions around them.

• Be Flexible: Never stay fixated on one idea. There is more than one way to skin a cat.

• Keep Great People: Build with people who raise your standard.

• Be Loyal: Stay grounded in who helped you get here.

• Be Respectful: Treat people the exact way you want to be treated. 

• Be Humble: Let your work speak before your mouth does.

• Be You: Never sell out your values for attention or approval.

• Be Different: If it looks like everyone else, it isn’t you.

• Focus on High Standards: Do what we do at the highest level possible.

• Cultivate Meaningful Relationships: Build with people who really mean something to you.

​

​

​

​

​