Objective

Use historical media coverage to foster engagement and increase awareness of upcoming Smiles Through Cars events.

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Strategy

Develop a  social campaign utilizing snippets from old news clips that highlight the positive impact of Smiles Through Cars. The campaign revolved around sharing these moments to re-engage the community, evoke positive emotions, and encourage attendance at future events.

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Results 

We successfully crafted and edited a video using a vast collection of past news clips that chronicle the journey of Smiles Through Cars. The post achieved significant engagement, attracting over 135 comments and thousands of views. With comments from celebrity figures such as Emily Austin to B Karma, the post demonstrated robust fan engagement and was a testament to the strong connection between Smiles Through Cars and its community.